Stories transform brain chemistry, changing our feelings, perceptions and, consequently our behaviors. For this reason, storytelling for business is a very powerful weapon. Plato once said: “Those who tell stories rule the world“. Today, TED speaker and Keynote Storyteller Dawn Herscher talks about storytelling for business, with a focus in the marketing world. She discusses … Continue reading Demystifying storytelling for business, with TED Speaker and Keynote Storyteller Dawn Herscher.