Accessibility in Virtual Events

Conferences that don’t suck, with Adrian Segar [Interview]

Views: 2381

Customer–centricity and Customer Experience are hot topics of the event-marketing universe in the last decade. But Adrian...

Crisis Management in the events industry: a step-by-step guide.

Views: 11114

Crisis situation management is probably the hardest challenge of event marketing. Building a reputation is hard work and time...

7 essential competencies of the full-stack Event Manager

Views: 2046

What are the skills you need to be sure you’re ready to become a full-term Event Manager? 6 minute read | How do you know...

Event Growth Hacking, with Taylor Ryan [Interview]

Views: 2364

How familiar are you with Growth Hacking and all of the MarTech terminology? Whether we like it or not, these are vital concepts...

What is RSVP [2020 Updated]: everything you need to know about attendee management.

Views: 3571

RSVP acronym stands for “Répondez s’il vous plaît”, or please confirm your presence, in French. Event...

Event Marketing ROI: how to measure success [and 7 KPI’s to ensure it]

Views: 2051

At the end of the day, when you measure event success, every aspect leads you to one and only critical care-about: how did it...

NPS for events: why it’s crucial and how to start using.

Views: 6604

NPS, or Net Promoter Score, is one of the most relevant methodologies to measure brand success. It’s already being used by...

MICE Tourism: what is it and what these travelers look for.

Views: 23423

MICE tourism acronym stands for Meeting, Incentive Travel, Conferences and Exhibitions. The acronym MICE is a general term for...

The Event Planner career, with Tracy Fuller [Interview]

Views: 1044

“Listening to your client also means interpreting; you need to understand more than the words they say.” An Event...

Technology in events, with Adam Parry [Interview]

Views: 1415

“Technology in events is no longer a separate entity. Its part and parcel of event business and design.” Adam Parry...

Event Planning checklist for any type of event [2020 updated]

Views: 2982

Event planning is all about project management. Pressure is huge and everything needs to be perfect, at the right moment. Good...

Tourism industry and events, with Paula Lewis [Interview]

Views: 1593

“Events are essential in brand marketing. It is the perfect opportunity to show your target audience everything your...

How to choose a keynote speaker to your event.

Views: 1783

So how do you choose a keynote speaker for your corporate event? Check out these tips for a successful choice in your event...

Three steps to enhance your marketing strategy with recurrent events.

Views: 1735

Using activations as a marketing strategy is an experiential element of your brand. It means creating the chance for people to...

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