InEvent Blog

Explore actionable tips, trends and resources for the event industry.

Event trends and marketing statistics that are still hot [2020 updated]

Views: 13776

Event marketing statistics published by the most respectful consultancies and market research institutes prove: people are...

What Personalization in Events really is and how to do it at scale.

Views: 16937

Customer personalization is the next event marketing foundation. It’s already filling gaps in the overall event experience and...

Unveiling the Importance of Event Production Transparency: An Exclusive Interview with Will Curran.

Views: 13360

You know how to read an event production quote? Will Curran, Founder and Chief Event Einstein of Endless Events, tells us how he...

10 Proven Ways to Boost Attendee Survey Response Rate: Your Ultimate Guide to Event Feedback Success.

Views: 22085

When organizing an event, how to measure its success? To get quality event feedback about guests’ experience, it’s...

Convince the boss: your company needs to go digital now.

Views: 15671

Businesses don’t prosper unless employees in the tactical and operational levels identify and promote the need for operational...

LinkedIn for events, with specialist Lotfi Senhaji [Interview]

Views: 11067

Using LinkedIn for events can be the one most powerful tool to close deals. I managed to get hundreds of customers only using...

Conferences that don’t suck, with Adrian Segar [Interview]

Views: 15660

Customer–centricity and Customer Experience are hot topics of the event-marketing universe in the last decade. But Adrian...

7 essential competencies of the full-stack Event Manager

Views: 16886

What are the skills you need to be sure you’re ready to become a full-term Event Manager? 6 minute read | How do you know...

Event Growth Hacking, with Taylor Ryan [Interview]

Views: 15131

How familiar are you with Growth Hacking and all of the MarTech terminology? Whether we like it or not, these are vital concepts...

What is RSVP: everything you need to know about attendee management.

Views: 20574

RSVP acronym stands for “Répondez s’il vous plaît”, or please confirm your presence, in French. Event...

Event Marketing ROI: how to measure success [and 7 KPI’s to ensure it]

Views: 14297

At the end of the day, when you measure event success, every aspect leads you to one and only critical care-about: how did it...

NPS for events: why it’s crucial and how to start using.

Views: 23397

NPS, or Net Promoter Score, is one of the most relevant methodologies to measure brand success. It’s already being used by...

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