InEvent Blog

Explore actionable tips, trends and resources for the event industry.

Convince the boss: your company needs to go digital now.

Views: 15417

Businesses don’t prosper unless employees in the tactical and operational levels identify and promote the need for operational...

LinkedIn for events, with specialist Lotfi Senhaji [Interview]

Views: 10946

Using LinkedIn for events can be the one most powerful tool to close deals. I managed to get hundreds of customers only using...

Conferences that don’t suck, with Adrian Segar [Interview]

Views: 15412

Customer–centricity and Customer Experience are hot topics of the event-marketing universe in the last decade. But Adrian...

Crisis Management in the events industry: a step-by-step guide.

Views: 37380

Building a reputation is hard work and time consuming, but destroying it can last as long as a few seconds. Corporate Event...

7 essential competencies of the full-stack Event Manager

Views: 16638

What are the skills you need to be sure you’re ready to become a full-term Event Manager? 6 minute read | How do you know...

Event Growth Hacking, with Taylor Ryan [Interview]

Views: 14660

How familiar are you with Growth Hacking and all of the MarTech terminology? Whether we like it or not, these are vital concepts...

What is RSVP: everything you need to know about attendee management.

Views: 20210

RSVP acronym stands for “Répondez s’il vous plaît”, or please confirm your presence, in French. Event...

Event Marketing ROI: how to measure success [and 7 KPI’s to ensure it]

Views: 13802

At the end of the day, when you measure event success, every aspect leads you to one and only critical care-about: how did it...

NPS for events: why it’s crucial and how to start using.

Views: 23001

NPS, or Net Promoter Score, is one of the most relevant methodologies to measure brand success. It’s already being used by...

MICE Tourism: The Ultimate Guide to Understanding and Meeting the Needs of Business Travelers.

Views: 70724

MICE tourism acronym stands for Meeting, Incentive Travel, Conferences and Exhibitions.   The acronym MICE is a general term...

The Event Planner career, with Tracy Fuller [Interview]

Views: 10633

“Listening to your client also means interpreting; you need to understand more than the words they say.” An Event...

Technology in events, with Adam Parry [Interview]

Views: 10921

“Technology in events is no longer a separate entity. Its part and parcel of event business and design.” Adam Parry...

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